When the brief asks for world-class subject-matter expertise — across major events, live entertainment, or any of nine sport disciplines — we bring a named cohort of senior practitioners into a Saudi agency’s bid team. Embedded. Credentialed. Discreet.
You are a Saudi agency with the relationships, the local team, and a winnable bid. The brief scores on international expertise. Hiring in for a single pitch doesn’t work. Bringing a global rival into the room cedes the relationship. Cohortis Domains is the third option.
Each Domain is a curated, exclusive cohort of senior practitioners. We start where we are credible — and we grow only where we can stay credible.
The most demanding briefs ask for proof that named individuals on your team have delivered Olympic venues, World Cup operations, Expo programming, or F1 weekends. The cohort is built around exactly that.
A Saudi year-round calendar of concerts, residencies, festivals and spectacle ahead of Expo 2030. The cohort brings senior arena programmers, talent leads, and broadcast specialists who have built it elsewhere.
Saudi has moved fast on world-class fight events through promoter relationships. Building the infrastructure, talent pipeline and domestic commercial ecosystem is the next question. The cohort bridges the two.
FEI-affiliated infrastructure, royal patronage, and a growing CSI / CDI calendar. The Kingdom does not yet have the technical leadership at scale to run those events to international standard. The cohort does.
Sovereign capital through Savvy, a 12-year IOC partnership, and the Olympic Esports Games anchored in Riyadh. The cohort brings the practitioners who built tournament infrastructure, integrity, broadcast and publisher relationships at global scale.
Saudi’s most important sport, and its most scrutinised. The cohort brings senior commercial, sporting and operational practitioners from top-tier European clubs, federations, and FIFA-standard delivery. People who ran the work.
Saudi hosts DP World Tour, LIV, and an expanding domestic calendar, with federation reform and destination development in parallel. The cohort places senior tournament directors and tour commercial heads inside the bid teams that need them.
A different commercial universe from equestrian. The Saudi Cup is already the world’s richest race. The cohort brings practitioners from the upper tier of global racing — bloodstock, media rights, integrity, sovereign-scale architecture.
Jeddah Corniche, the Dakar Rally, Formula E, and a dense calendar require expertise Saudi does not yet hold domestically. The cohort places race promoters, track operators, commercial directors, and broadcast specialists inside the delivery teams.
Polo is not sold to a public — it is sold to a room. The cohort brings practitioners already inside that world: high-goal tournament directors, sailing grand prix leads, luxury-brand partnership heads, and ultra-HNW hospitality specialists.
WTA Finals Riyadh exposed the gap between acquiring rights and running a world-class event. Player welfare, on-site delivery, broadcast, diplomatic complexity. The cohort brings practitioners who have navigated exactly this at Grand Slam level.
Three steps. No surprises in the room.
An NDA, and a straight answer.
You share the brief under NDA. We tell you, plainly, whether we can add what it asks for — and whether the timing favours a winning bid. Sometimes the honest answer is to pass. We give it.
No anonymous bench. No bait-and-switch.
We name the senior practitioners we’d put on the bid. You meet them before they appear in your document. The cohort is exclusive to your bid for that RFP — they will not be on a competing submission.
For the pitch — and the delivery.
If the bid wins, the cohort delivers. They sit inside your team, under your brand, for as long as the work asks. The relationship is yours. The client is yours. We do not appear.
Each Domain is built around the same architecture: a named cohort of senior practitioners, and the RFP categories the cohort is positioned to win.
The most demanding RFPs in Saudi Arabia’s sporting calendar are the ones that require proof — not just that you understand major event delivery, but that named individuals on your team have actually done it. Olympic venues, FIFA World Cup operations, Expo programming, Formula 1 weekends. These briefs score on CVs, not credentials. The Cohortis Major Events cohort is built entirely around that reality.
Saudi Arabia’s live entertainment sector has undergone a transformation that would have been unthinkable a decade ago. The General Entertainment Authority has built a year-round calendar of concerts, festivals, and spectacle events — and the appetite is accelerating ahead of Expo 2030. What the market still lacks at senior level is the creative, commercial, and operational leadership to programme world-class venues, structure artist deals, negotiate international residencies, and deliver the broadcast and sponsorship infrastructure that turns a concert into a commercial property.
Saudi Arabia has moved faster in combat sports than almost any other country — and has done so entirely through international promoter relationships. That works for acquiring events. It does not build the infrastructure, the talent pipeline, or the domestic commercial ecosystem that Vision 2030 is asking for. The Cohortis Combat Sports cohort bridges the gap between buying world-class events and building a world-class combat sports industry — with practitioners who have operated at the intersection of sanctioning bodies, media rights, fighter management, and live event delivery.
Saudi Arabia’s ambition in equestrian sport is not aspirational — it is structural. The country has FEI-affiliated infrastructure, royal patronage, and a growing calendar of CSI and CDI events. What it does not yet have at scale is the technical leadership to run those events to the standard international federations, broadcasters, and sponsors expect. The Cohortis Equestrian cohort places the people who have done it — chief stewards, technical delegates, venue designers, commercial leads — inside the bid team that needs them.
Saudi Arabia has genuine structural advantages in esports — a young, digitally native population, sovereign capital through Savvy Games Group, and a 12-year IOC partnership anchoring the Olympic Esports Games in Riyadh. The gap is not ambition or money. It is the operational and commercial expertise to build tournament infrastructure, integrity frameworks, broadcast pipelines, and publisher relationships to the standard the IOC, major game publishers, and global esports organisations require. The Cohortis Esports cohort brings the practitioners who built those systems elsewhere — and can replicate them here at pace.
Football is Saudi Arabia’s most important sport — and its most scrutinised. The Saudi Pro League uplift, federation reform, World Cup 2034 delivery, and the ongoing influx of international talent have created a sustained demand for senior practitioners who have operated at the top of the game. Not analysts. Not consultants. People who ran commercial departments at major European clubs, directed federation programmes, delivered FIFA-standard events, and built the broadcast and sponsorship structures that modern football requires.
Golf is one of Saudi Arabia’s highest-profile sporting investments — and one of the most complex to deliver credibly. The Kingdom now hosts events across the DP World Tour, LIV Golf, and an expanding domestic calendar, with federation reform and destination development running in parallel. The gap is not ambition or capital. It is the senior practitioners who have run major championships, structured tour commercial agreements, and built the federation governance that international bodies require.
Horse racing in Saudi Arabia operates in a different commercial universe from equestrian sport. The Saudi Cup is already the world’s richest race. The question now is how to build the ecosystem around it — bloodstock, international tote relationships, media rights, breeding infrastructure, and the complex regulatory frameworks that govern racing in markets where wagering is not legal in the conventional sense. The Cohortis Horse Racing cohort brings practitioners from the upper tier of global racing — people who understand the commercial architecture of the sport at sovereign scale.
The Jeddah Corniche Circuit is one of the fastest street circuits on the F1 calendar. The Dakar Rally has called Saudi Arabia home for six consecutive years. Formula E has arrived. The calendar is dense — and behind every race weekend is a requirement for technical, commercial, and operational expertise that Saudi Arabia does not yet hold domestically. The Cohortis Motorsport cohort places the race promoters, track operators, commercial directors, and broadcast specialists who have delivered at this level inside the bids and delivery teams that need them.
Polo is not sold to a general public — it is sold to a room. The commercial architecture of the sport runs through private patronage, sovereign wealth, luxury brand alignment, and ultra-high-net-worth hospitality. Saudi is spending heavily to become a credible polo destination, but the world that polo operates in runs on personal relationships built over decades. The Cohortis Polo and Luxury Sports cohort brings the practitioners who are already inside that world — people who can place the Kingdom’s ambitions in front of the right patrons, sponsors, and governing bodies without an introduction.
The WTA Finals in Riyadh marked Saudi Arabia’s entry into premium tennis — and exposed immediately the gap between acquiring rights and building the operational and commercial infrastructure to run a world-class event. Player welfare, on-site delivery, broadcast coordination, and the diplomatic complexity of hosting a women’s tour event in the Kingdom all require practitioners who have navigated exactly this territory. The Cohortis Tennis cohort brings that experience — not theoretically, but from people who have delivered at Grand Slam and year-end championship level.
Three Domains — Major Events, Football, and Golf — are Active: bench confirmed and ready to deploy. Two more — Equestrian and Polo & Luxury Sports — have named bench candidates and are Ready to Activate. The remainder move to Active as cohort sign-off is completed. Cohortis Domains grows only where it can stay credible.
If you are shaping a bid, start the conversation now — not in the week of submission.
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